About
Strategy and everyday work. A clear division.
A Swiss joint-stock company in Zurich, founded in 2015.
Index Group AG is a Swiss joint-stock company in Zurich that gives SMEs and one-person businesses time back with AI agents, the WhatsApp website and custom software.
Founded in 2015, debt-free and owner-led. We don't believe in AI that replaces people, but in AI that amplifies their craft.
The team
Roman Balzan
Chairman of the Board
The method we work by comes from him: Amplificare, grown out of his book The Amplified Human and many years in marketing, brand and leadership. He is responsible for strategy.
Our team and network
Our team comes to your business, runs the Index Check and stays with you from the first conversation to everyday work. Plus specialists in advertising and PR for SMEs, photography, law, bookkeeping and technology, and our AI agents.
As Chairman of the Board, Roman Balzan works on strategy and is not involved in day-to-day operations. Day-to-day operations are led by the management of Index Group AG.
The name
in·dex
Latin, “the one who points out”. From indicare: to show.
- 1.
The forefinger
The finger where everything begins: it tests the soil, strikes the first key and, in the evening, swipes across the phone.
- 2.
☞ The mark
Since the Middle Ages, readers have drawn a small hand in the margin wherever something matters, and printers still call it the “index”.
- 3.
The register
Today customers ask an AI, and if you are missing from its register, you are not found.
Our stance
Not less AI. More I.
From “The Amplified Human”
Vision
A Switzerland where every business, from the farm to the fiduciary office, benefits from artificial intelligence without losing its soul. Technology that serves. People who lead.
Mission
We translate AI into the daily work of Swiss SMEs and one-person businesses: honest advice, step-by-step implementation, reliable support. So owners win back time for what only they can do.
Philosophy: the amplified human
AI doesn't replace people, it amplifies them, like the piano amplifies the hand that plays it. The more the machine handles in the background, the more room remains for judgement, craft and relationships. That is “The Amplified Human”.
A twenty-minute conversation.
Or a coffee at your place of business. No obligation, no slide deck.